MISC //
THE
Lab
Below you will find everything from art, design, experiential activations, creative concepts, experiments, things that are real, things that never were, and so on. There’s no order or logic to this page, so just scroll and scroll and scroll and…
Juiciverse Series
Hard Noir Series
Lowe’s Hurricane Harvey Relief Pop-Up
In partnership with NBC’s TODAY “Lend a Hand” series, Lowe’s surprised 85 families recovering from Hurricane Harvey in Spring, TX with a pop-up store that was full of 100% free products. The store was stocked full of much needed supplies — from paint and tools to appliance and home decor — to help families rebuild from the damage of the hurricane.
In addition to the product giveaways, The UpSkill Project (a Lowe’s DIY initiative) was also onsite demonstrating DIY skills to help community members feel more confident and capable of tackling necessary home improvement projects. The national on-air segment was executed flawlessly, with special appreciation from client viewing parties across the country.
Rakuten @ NBA All-Star Game 2019
The city of Charlotte played host to 2019 NBA All-Star weekend, from February 15th-18th. As both an NBA partner and Golden State Warriors jersey sponsor, having a presence at the league’s All-Star weekend activation space was a natural way to continue building Rakuten’s brand awareness with families through engaging, rewarding fan experiences. Not only were fans rewarded with Rakuten cash, but they were also given the opportunity to shoot against some of their basketball heroes.
Muggsy Bogues, Candace Parker, and Elena Delle Donne stopped by to set a record for fans to break during a two-hour time period. While at the activation, the influencers cheered on the crowds, passed players basketballs, and even sank a few to increase their score. At the end of the two-hour time period, the top two scores were rewarded with Rakuten cash, tickets to All-Star events, or a signed Steph Curry jersey.
GE Healthcare Discovery IQ Product Launch
I helped lead the brand development and visual identity of several GEHC flagship product launches across multiple modalities. This was a particularly fun launch because we made a number of beautifully designed and rendered 3D animations.
Invasion
David
Exfiltration Series
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Rakuten House
The Rakuten NBA All-Star Weekend pop-up hosted unforgettable experiences that drew crowds both in Chicago and on social.
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Abbott CES Keynote
Delivering human-centered stories about the convergence of health and technology with the first ever healthcare keynote on the world’s biggest technology stage.
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Canni Hemp Co
Building the first cannabis brick and mortar retail experience in Wisconsin started with building a brand that celebrates the community we share.
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WRLDBLDR
A World Creation Engine that discovers new and unique fragments of our universe one simulation at a time.
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VISA Rio
Winning gold in the Olympic-sized challenge of driving Visa transactions, and raising brand and sponsorship awareness at the Rio 2016 Olympic Games.
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Taylor Swift 1989 Tour
Creating the most unforgettable experience for the most passionate fans of a larger-than-life superstar. No pressure.
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No No Yeah Okay
A little story about how I started an electronic band with no previous musical experience and somehow got signed, played major festivals and a halftime show for the Bucks vs Lakers…
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Music Videos
The Full Production Process: Concept. Write. Direct. Edit. VFX. “I will literally die if I hear this song one more time.” Repeat.
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The Lab
The basement storage of my portfolio. Where I stow away things that are cool, that I don’t want to lose. Like a college apartment beer fridge / side table that doesn’t fit the vibe of the current house… Anyway, you’ll see.
