Rakuten // NBA All-Star Game
Rakuten
House
For the 2020 NBA-All Star Weekend, Rakuten took over a building in Chicago's West Loop neighborhood to create the Rakuten House, an experience highlighting their Cash Back value proposition at the intersection of basketball, culture, music and art — with a little Chicago love.
The Rakuten House invited NBA fans to a shopping experience unlike any other; where you actually leave with more money than when you came in. As if free money wasn’t enough, the Rakuten House was packed with experiences from VIP events, a Zach LaVine Meet & Greet, a Creator Master Class series, and much more.
01
“It’s Money in Here”
At every touch point, the house drove home exactly what Rakuten delivers: cash back. Guests registered for Rakuten’s award system upon arrival. At stations throughout the house, guests could earn cash instantly.
02
Designed to Be Shared
The goal of Rakuten House wasn’t just to make a splash in Chicago. It was filled with playful, discoverable, instagrammable spaces that were just begging to be shot and shared. Sharing Rakuten House photos to social also earned you more cash!
03
The Place to Be at ASG
We attracted crowds with a Zach LaVine meet-and-greet, watch party, Rakuten employee party, and live “master classes” hosted by influencers twice a day.
04
The Right Game Plan for Social
We enlisted influencers at the crossroads of hoops, creativity and culture, and got over 2.5 times more content than we’d even asked for. All weekend long, legit all-stars drew attention to the House.
The Result
92% of registered guests completed the shopping experience
86% of registered guests participated in the Cash Cam
5M+ social impressions from influencers alone
14M total impressions on social
Over $404k generated in earned media
there is more where that came from
Take a peek below for even more unforgettable work.
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The Lab
The basement storage of my portfolio. Where I stow away things that are cool, that I don’t want to lose. Like a college apartment beer fridge / side table that doesn’t fit the vibe of the current house… Anyway, you’ll see.
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Rakuten House
The Rakuten NBA All-Star Weekend pop-up hosted unforgettable experiences that drew crowds both in Chicago and on social.
