Personal Project // Music
No No Yeah Okay
When I started No No Yeah Okay with a few close friends I had absolutely zero experience making music before then. I also didn’t realize how little that mattered when it came to recognition and building a following.
No No Yeah Okay taught me more than most other “professional” projects about what it means to stay true to your identity while consistently delivering something new and unexpected.
01
Bands & Brands
Of course the music has to be what people want to hear but to continue to elevate you have to treat a band like a business. The narrative behind our music, visual identity, show experiences, music videos, and even interviews helped define No No Yeah Okay and gave us the recognition needed to perform to massive audiences.
02
Content Engine
Beyond the music itself, we focused on all areas of content. Our album art contained easter eggs that created dialogue, our music videos were narrative based short films, our live performances were carefully planned with minimal interruptions in music and on stage projection mapping further consumed fans at shows. And that was just our creative content. With interviews, PR and social in the mix, we were intentional with how we crafted our image.
Music Videos
03
Listen
Everything we made was for the love of making music, but is was our brand that helped us stand out and ultimately what intrigued our label, Little Assembly (West One Music Group). Each project had a special theme that guided our sound, art and story.
Changes (Single)
The recognition that growth always equals change. We will come to miss what now feels uncomfortable.
Cabal (EP)
A deep dive into personal identity, how it changes and transforms to create an evolving self-image.
Dual (EP)
Follow the evolution of nearly everyone’s first serious relationship; the rise, fall, and everything in-between.
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Music Videos
The Full Production Process: Concept. Write. Direct. Edit. VFX. “I will literally die if I hear this song one more time.” Repeat.
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The Lab
The basement storage of my portfolio. Where I stow away things that are cool, that I don’t want to lose. Like a college apartment beer fridge / side table that doesn’t fit the vibe of the current house… Anyway, you’ll see.
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Rakuten House
The Rakuten NBA All-Star Weekend pop-up hosted unforgettable experiences that drew crowds both in Chicago and on social.
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Abbott CES Keynote
Delivering human-centered stories about the convergence of health and technology with the first ever healthcare keynote on the world’s biggest technology stage.
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Canni Hemp Co
Building the first cannabis brick and mortar retail experience in Wisconsin started with building a brand that celebrates the community we share.
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WRLDBLDR
A World Creation Engine that discovers new and unique fragments of our universe one simulation at a time.
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VISA Rio
Winning gold in the Olympic-sized challenge of driving Visa transactions, and raising brand and sponsorship awareness at the Rio 2016 Olympic Games.
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Taylor Swift 1989 Tour
Creating the most unforgettable experience for the most passionate fans of a larger-than-life superstar. No pressure.
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No No Yeah Okay
A little story about how I started an electronic band with no previous musical experience and somehow got signed, played major festivals and a halftime show for the Bucks vs Lakers…
