CANNI Hemp Co // Brand Development
CANNI HEMP CO
In 2018 I became a founding partner as the Director of Marketing creating Wisconsin’s first brick and mortar cannabis retail brand. In anticipation for the legalization of hemp oil production and sales in Wisconsin, we knew we were entering into a competitive, confusing and cluttered industry.
Our bootstrap startup faced many challenges, many unique to the industry, but where others were trying to cash in on a trend, our success came from a sincere commitment to bettering our community and the people we serve. Today, the brand is proudly celebrated within its community and is expanding into new, exciting ventures.
01
Building Trust
We knew that education and bespoke solutions were going to be the difference for a new brand in an emerging industry. Where others went digital, we invested in a retail space; a place to learn, discover, commune and build relationships which gave consumers confidence in our proudly Wisconsin-made products.
02
“Create a Vibe”
Canni’s goal is to help people reach their creative potential and chase more fulfilling lives. The belief is that everyone is a creative even if they aren’t an “artist”. Through products, space, and culture, the brand embodies this creative lifestyle; pursuing inspiration, creating a powerful atmosphere, opening yourself to new experiences.
03
An Experience Brand
Canni is so full of experience that it overflows the store. From running Wisconsin’s first ever Cannabis industry festival “Canni Fest” (shoutout to Stephen Colbert for the random feature), to the CanniBus that tours the city, the renovation of the store’s backyard to become an event space, the dozens of festivals visited and the dozens of events hosted each year, Canni is extremely active in the community, hard to miss and always showing up in new and interesting ways.
The Result
#1 searched cannabis brand in Milwaukee
1st cannabis retail boutique in Wisconsin
17 cannabis products created
1st cannabis industry and trade event in Wisconsin
there is more where that came from
Take a peek below for even more unforgettable work.
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WRLDBLDR
A World Creation Engine that discovers new and unique fragments of our universe one simulation at a time.
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VISA Rio
Winning gold in the Olympic-sized challenge of driving Visa transactions, and raising brand and sponsorship awareness at the Rio 2016 Olympic Games.
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Taylor Swift 1989 Tour
Creating the most unforgettable experience for the most passionate fans of a larger-than-life superstar. No pressure.
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No No Yeah Okay
A little story about how I started an electronic band with no previous musical experience and somehow got signed, played major festivals and a halftime show for the Bucks vs Lakers…
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Music Videos
The Full Production Process: Concept. Write. Direct. Edit. VFX. “I will literally die if I hear this song one more time.” Repeat.
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The Lab
The basement storage of my portfolio. Where I stow away things that are cool, that I don’t want to lose. Like a college apartment beer fridge / side table that doesn’t fit the vibe of the current house… Anyway, you’ll see.
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Rakuten House
The Rakuten NBA All-Star Weekend pop-up hosted unforgettable experiences that drew crowds both in Chicago and on social.
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Abbott CES Keynote
Delivering human-centered stories about the convergence of health and technology with the first ever healthcare keynote on the world’s biggest technology stage.
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Canni Hemp Co
Building the first cannabis brick and mortar retail experience in Wisconsin started with building a brand that celebrates the community we share.
